WASHINGTON, D.C. – October 8, 2025 – INCOMPAS, the internet and competitive networks association, released a statement following closing arguments in the remedy trial for the Department of Justice’s (DOJ) antitrust case against Google’s ad tech business:
“This remedies trial has reinforced the critical principle that successful and innovative companies should be encouraged, not dismantled. True competition in the marketplace, not government-mandated restructuring, is what drives innovation and benefits consumers. Throughout the trial, witnesses explained that the DOJ’s untested proposed remedies would cause harm to the small and medium-sized businesses that depend on affordable ads to reach customers on different mediums. We urge the court to reject the remedies proposed by the government, including a forced divestiture, which would be incredibly disruptive and an unprecedented overreach that would harm the entire digital ecosystem,” said Chip Pickering, CEO of INCOMPAS.
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