As seen in the August 11, 2025 INCOMPAS eNewsletter.
Access Marketing Company
Headquarters Location: Overland Park, KS
www.accessmarketingcompany.com
Q: Please tell us about your company
Access Marketing Company (AMC), founded in 2006, is a vertically integrated marketing consultancy and agency focused on building enterprise brands, creating compelling marketing messages and tying business objectives to marketing programs. It was born from the need Joy saw in her consulting business for resources clients didn’t have to execute the programs she was designing.
With growth and change over the past almost 19 years, AMC has continued to have a client focus that is mostly (but not all!) tech. We speak the language and understand the telecom industry and their customers, so we are able to hit the ground running because our service provider customers don’t need to teach us the ropes. We are a staff of over 30 stretching across the U.S. and including Ontario, Canada, with a client base group of products that has included everything from subsea to space.
It is a mark of pride that we continue to grow mainly from word-of-mouth referrals, as that means we’re doing it right for our clients.
Q: Please tell us about your company’s leadership
Joy Milkowski, Founding Partner
Joy’s diverse background and marketing expertise make her a great person to work with companies on developing the right strategy at the right time to transform marketing programs – or getting wide varieties of people to come to a consensus. She works hands-on with clients as well as guiding our marketing program managers as they strategize with clients and implement programs and campaigns, as well as providing a seasoned eye for our amazing crew of designers and writers.
Brandon Larocque, Managing Partner
Before AMC, Brandon had roles in product development, operations and marketing for startup to enterprise organizations in several industries. An engineer by education (he used to design robots), Brandon has shown it’s truly amazing how much that translates into marketing as he works with clients on discovery, strategy and tactical planning.
Beth Keserauskis, General Manager of Client Services
Beth’s background was mainly in higher education, but she’s also worked with B2B and B2C companies in a wide variety of fields. Some of her strengths are relationship building, strategic thought leadership, and comprehensive marketing and communication strategies. She’s also a great one to go to if you just need positive feedback.
Amy Fisher, Vice President of Client Experience
Amy brings to AMC a background in marketing operations and business leadership, and she has helped build successful brands and drive business growth. Amy’s consultative management style has proven effective across multiple sectors – from healthcare and consumer goods to tech B2B and international events – consistently driving business growth through strong client relationships.
Mike Bohner, Vice President of Design and Multimedia
Mike has been in the industry for nearly 13 years and is a master at marketing automation design and video production/editing. He enjoys leading his team of creatives to hone their craft and increase their skills and believes in the importance of keeping user objectives at the heart of everything he and his team implement.
Correy Honza, Vice President of Marketing Operations
Correy Honza is VP of Marketing Operations at Access Marketing Company where he leverages technology to optimize his client’s user journeys. With a background in B2C marketing & ecommerce, Correy has focused his efforts on loyalty, user experience and digital advertising. From fast-food to retail and marketing automation to health care, his experiences have made him a great fit at AMC and our variety of client industries.
Danielle Unzicker, Vice President of Strategy
Danielle came to AMC with 12 years in higher-ed marketing, and believes sales and marketing should be aligned for maximum success. Her role at AMC allows her to indulge her passion for coaching team members for personal and professional growth and cultivating a high-functioning team.
JP Gonzalez, Vice President of Telecom Marketing
Resourceful marketer, product manager and strategist who’s been making waves in telecom and cybersecurity for over 25 years – and he writes great copy. With a Rice MBA and a DU Master of Telecom, he’s thoughtful and sees the world through a results prism. JP focuses on creating and running strategy and messaging in support of effective go-to-market plans to maximize sales, revenue growth, profitability and (ultimately) customer satisfaction.
Q: Where do you provide services?
We’re proud to say we have no boundaries – we’ve had clients from around the world. Our only limitation is whether we can find a local person who is fluent in the language to make sure we’re still doing it right.
Q: What types of products and/or services do you offer your customers?
AMC is a full-service marketing agency – in other words, we can do it all. We do the “routine” like email campaigns, videos and ABM programs, but have also done billboards, golf tournament signage and swag, event billboards, and our latest – a party bus (with accompanying video and signage) for one of our clients as they shuttled their clients from venue to venue at an industry conference.
We get to know our clients – values, goals, community presence, work/life balance – and work with many of them to strengthen their brand, improve their collateral portfolios, make their best showing at events, and increase their visibility in their given marketplace. We believe in solving business challenges with marketing – not just solving marketing problems.
With research and dedication, we can identify which communication channels are best suited for the audience you identify. Then we can develop a strategy with messaging specifically tailored to your audience using the ways your audience prefers to receive information.
Q: What is your target customer base?
Our target customers are mainly mid-size to enterprise telecom, cloud, infrastructure and data center companies.
While contractually prevented from naming clients, we’ve represented over 100 national and regional network providers. We’ve also had some interesting non-tech clients, like a private airline, a packaging company, an LGBTQ travel company and a gluten-free bakery.
Q: What are the biggest challenges that your company faces and how is your company overcoming these challenges?
Top challenges are:
- Managing growth (yay!) and ensuring we always stay innovative and results-driven for highly technical clients.
- Controlling expectations on what marketing can do to support sales (we don’t have the magic bullet!)
- Finding great talent with deep telecom and IT expertise.
Q: What are your competitive advantages; what sets you apart from other companies?
We know telecom. As a marketing agency, that’s a rarity.
We strive to practice what we call the GIVE method of marketing and to encourage our clients to do the same. Instead of trying to sell someone a product or solution, we believe in listening to find out what the real challenges are and knowing our products and solutions, as well as those of our customers. That way, if ours isn’t the right fit, we can direct that person to the product/solution that is best for them. We’ll always take the direction our clients give us, but strongly believe GIVE is a win for everyone involved.
We are living proof this method works: 80% of our company growth comes about because of recommendations from current and past clients. That’s right – we get referrals and introductions from past clients (for whom maybe we weren’t the best solution) and grow our business using this method.
Our growth is fueled 80% by word-of-mouth, so we don’t actively seek out a majority of the business we do. By giving our clients the best products, solutions and customer service we build their business success as well as our own.
Q: How is the evolving communications marketplace impacting your business model?
Communications will always be evolving and changing – that’s a constant! For us, that means we continually help our customers understand how to market and sell to a variety of audiences effectively, including how to strengthen their branding, adjust their messaging/positioning, marketing channels, sales approaches, etc. All while explaining why using the latest “it” marketing words and phrases may not be the best for that client.
By combining the power of AI with decades of B2B marketing and industry expertise, AMC helps clients gain a strategic edge. We believe AI shouldn’t replace human insight, but amplify it. That’s why we guide organizations to adopt AI deliberately—starting small, targeting measurable ROI, and integrating machine intelligence with human-led storytelling, segmentation, and strategy. The result isn’t just scale—it’s smarter, more effective leadership.
Q: Have you recently acquired new customers or entered new markets?
We are always adding customers, but a few big areas of growth for us are residential broadband marketing and channel marketing support.
Q: How long have you been an INCOMPAS member?
We became a member of INCOMPAS in November 2022. We’re hoping to stay current on trends impacting the industry, gain new business through networking and learn things that will help us better serve our clients.